In 2016 with the acquisition of 10 Boeing 777-300ERs, Kuwait Airways announced its new five-year business plan. The national carrier of Kuwait set out its strategy, demonstrating a clear and thorough transformation process. Creation & Image Paris designed a chic suit inspired by the 1950’s tailored shapes. This very Parisian and couture style is enhanced with an all-over print composed of stylized birds. This print, created around Kuwait Airways’ emblematic symbol, enabled us to tie the new uniform back to the carrier’s history and emblem.
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