Creation & Image Paris redesigned all the outfits translating Aircalin’s new Brand identity. Deeply inspired by the islands of New Caledonia, the dominant blue evokes the shades of the lagoon, whereas the vibrant red recalls the island’s great flora. We developed an exclusive print to reveal the cultural history of the Kanak population and also created a signature accessory for Aircalin: a hibiscus brooch to be worn on the lapel or in a more traditional way, in the hair.
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