Reinventing an industry
With the pandemic, the fashion industry has had to find a way to reinvent itself in the face of the health threat.
As catwalk shows were cancelled, Fashion Week organizers sought to develop a new way of presenting fashion collections.
During the confinement, fashion shows and presentations had to be 100% digital, through streaming on different platforms, online collection books…
And even 3D collection presentations !
Balmain fashion house teamed up with LG to reimagine the exclusive front row in digital.
Along the runway, as if they were sitting at the show for real, the guests appeared on screen, on an all-white backdrop and of course dressed in fashion week fashion.
Congolese designer, Anifa Mvuemba, gave us an idea of what fashion presentations might look like in a post-pandemic world with her collection presentation using virtual models.
Her 3D runaway show is part of a growing trend of fashion houses to embrace technology to showcase their designs.
